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Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry and Gordon S. Linoff.

By: Berry, Michael J. A.
Contributor(s): Linoff, Gordon.
Material type: TextTextPublisher: Indianapolis, Ind. : Wiley Pub., c2004 [Reprinted 2011]Edition: 2nd ed.Description: xxv, 643 pages : illustrations ; 24 cm.ISBN: 8126505176.Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingDDC classification: 006.312 BER
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Item type Current location Call number Copy number Status Date due Barcode
Book Book UAP Central Library
General Stacks
006.312 BER (Browse shelf) 1 Available 3010018347
Book Book UAP Central Library
General Stacks
006.312 BER (Browse shelf) 2 Available 3010018348
Book Book UAP Central Library
General Stacks
006.312 BER (Browse shelf) 3 Available 3010021154
Book Book UAP Central Library
General Stacks
006.312 BER (Browse shelf) 4 Available 3010021153

Includes index.

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