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Basic marketing management / Douglas J. Dalrymple and Leonard J. Parsons.

By: Dalrymple, Douglas J.

Contributor(s): Parsons, Leonard J.

Material type: Text

TextPublisher: New York : Wiley, c2000Edition: 2nd ed.Description: xiii, 341 pages : illustrations ; 24 cm.ISBN: 0471353922.Subject(s): Marketing -- ManagementDDC classification: 658.8 DAL

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 DAL (Browse shelf)	1	Available		3010007001

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Includes bibliographical references and index.

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