Marketing management : text and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik.
By: Quelch, John A.
Contributor(s): Dolan, Robert J | Kosnik, Thomas J.
Material type: TextSeries: Irwin series in marketing.Publisher: Burr Ridge : Irwin, c1993Description: xiii, 848 pages : illustrations ; 26 cm.ISBN: 0256109559.Subject(s): Marketing -- ManagementDDC classification: 658.8 QUEItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 QUE (Browse shelf) | 1 | Available | 3010001392 |
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658.8 PRI Principles of marketing : | 658.8 PRI Principles of marketing : | 658.8 PRI Principles of marketing : | 658.8 QUE Marketing management : | 658.8 SCH Marketing : | 658.8 STO Sales, marketing, and continuous improvement : | 658.8 SYE Conceptual understanding of marketing management / |
Includes bibliographical references and index.
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