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Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.

Material type: Text

TextPublisher: New York : Macmillan Pub. Co. ; c1987Edition: 4th ed.Description: xvi, 845 pages : illustrations ; 24 cm.ISBN: 002421910X; 0029468108 (international ed.).Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 TUL

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.83 TUL (Browse shelf)	1	Available		3010001820

Includes bibliographical references and indexes.

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