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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketing.Publisher: New Delhi: McGraw-Hill, c2004Edition: 6th ed.Description: various pages : illustrations ; 28 cm.ISBN: 0072536764; 0070581940; 0071214380.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 BEL
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 4 | Available | 3010007606 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 5 | Available | 3010007605 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 6 | Available | 3010007603 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 7 | Available | 3010007602 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 8 | Available | 3010007604 | |
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UAP Central Library General Stacks | 659.1 BEL (Browse shelf) | 1 | Available | 3010007597 | |
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UAP Central Library General Stacks | 659.1 BEL (Browse shelf) | 2 | Available | 3010007600 | |
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UAP Central Library General Stacks | 659.1 BEL (Browse shelf) | 3 | Available | 3010007601 | |
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UAP Central Library Reserve Stacks | 659.1 BEL (Browse shelf) | 9 | Available | 3010007599 | |
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UAP Central Library Reserve Stacks | 659.1 BEL (Browse shelf) | 10 | Available | 3010007598 |
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| 659.1 BAT Advertising management / | 659.1 BAT Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 CLO Integrated advertising, promotion and marketing communications / | 659.1 WEL Advertising : | 659.1 WEL Advertising : |
Includes bibliographical references and index.
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