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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
TextPublisher: New Delhi : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 pages : illustrations ; 27 cm.ISBN: 9788131719770.Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL
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DBA Seminar Library General Stacks | 658.827 KEL (Browse shelf) | 27 | Available | 3010018072 | |
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DBA Seminar Library General Stacks | 658.827 KEL (Browse shelf) | 28 | Available | 3010018075 | |
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DBA Seminar Library General Stacks | 658.827 KEL (Browse shelf) | 29 | Available | 3010018073 | |
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DBA Seminar Library General Stacks | 658.827 KEL (Browse shelf) | 30 | Available | 3010018074 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 1 | Available | 3010017327 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 2 | Available | 3010018067 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 4 | Available | 3010018071 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 14 | Available | 3010017320 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 16 | Available | 3010017322 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 19 | Available | 3010017317 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 20 | Available | 3010017315 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 21 | Available | 3010017329 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 22 | Available | 3010017314 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 23 | Available | 3010018069 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 24 | Available | 3010018066 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 25 | Available | 3010018068 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 26 | Available | 3010018070 |
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| 658.82 ENG Promotional strategy : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and index.
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