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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane.
Material type: TextTextPublisher: New Delhi : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 pages : illustrations ; 27 cm.ISBN: 9788131719770.Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL
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Book Book DBA Seminar Library
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658.827 KEL (Browse shelf) 27 Available 3010018072
Book Book DBA Seminar Library
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658.827 KEL (Browse shelf) 28 Available 3010018075
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Book Book UAP Central Library
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Book Book UAP Central Library
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658.827 KEL (Browse shelf) 14 Available 3010017320
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 15 Available 3010017330
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 16 Available 3010017322
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 17 Available 3010017316
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 18 Available 3010017328
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 19 Available 3010017317
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 20 Available 3010017315
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658.827 KEL (Browse shelf) 21 Available 3010017329
Book Book UAP Central Library
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658.827 KEL (Browse shelf) 22 Available 3010017314
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658.827 KEL (Browse shelf) 23 Available 3010018069
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658.827 KEL (Browse shelf) 24 Available 3010018066
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658.827 KEL (Browse shelf) 26 Available 3010018070

Includes bibliographical references and index.

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