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International marketing / Philip R. Cateora and John M. Hess.
By: Cateora, Philip R.
Contributor(s): Hess, John Milton.
Material type:
TextPublisher: Homewood, Ill. : R. D. Irwin, c1975Edition: 3rd ed.Description: xv, 761 pages : illuatrations ; 24 cm.ISBN: 0256016380.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 CAT
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UAP Central Library General Stacks | 658.84 CAT (Browse shelf) | 1 | Available | 3010001387 |
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| 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / |
Includes bibliographical references and indexes.
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