Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter.
By: Churchill, Gilbert A.
Contributor(s): Peter, J. Paul.
Material type: TextSeries: Irwin series in marketing.Publisher: Boston : Irwin/McGraw Hill, c1998Edition: 2nd ed.Description: xxiv, 630 pages : illustrations ; 29 cm.ISBN: 0256228779.Subject(s): MarketingDDC classification: 658.8 CHUItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 CHU (Browse shelf) | 1 | Available | 3010003751 |
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658.7 WIS Principles of supply chain management : | 658.8 BIP বিপণন তত্ব / | 658.8 BUR Wide-angle vision : | 658.8 CHU Marketing : | 658.8 COW The marketing of services / | 658.8 COW The marketing of services / | 658.8 COW The marketing of services / |
Includes bibliographical references (p. [587]-605) and indexes.
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