Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.
By: Schiffman, Leon G.
Contributor(s): Wisenblit, Joseph | Kumar, S. Ramesh.
Material type: TextPublisher: New Delhi : Pearson, c2016 [Reprinted 2018]Edition: 11th ed.Description: xxvii, 508 pages : illustrations ; 26 cm.ISBN: 9789332555099.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 SCHItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | DBA Seminar Library General Stacks | 658.8342 SCH (Browse shelf) | 4 | Available | 3010019687 | |
Book | DBA Seminar Library General Stacks | 658.8342 SCH (Browse shelf) | 5 | Available | 3010019688 | |
Book | UAP Central Library General Stacks | 658.8342 SCH (Browse shelf) | 1 | Available | 3010020314 | |
Book | UAP Central Library General Stacks | 658.8342 SCH (Browse shelf) | 2 | Available | 3010020315 | |
Book | UAP Central Library General Stacks | 658.8342 SCH (Browse shelf) | 3 | Available | 3010020313 |
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Includes bibliographical references and index.
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