Marketing : contemporary concepts and practices / William F. Schoell and Joseph P. Guiltinan.
By: Schoell, William F.
Contributor(s): Guiltinan, Joseph P.
Material type: TextPublisher: Boston : Allyn & Bacon, c1992Edition: 5th ed.Description: xxvi, 781 pages : illustrations ; 26 cm.ISBN: 0205131506.Subject(s): MarketingDDC classification: 658.8 SCHItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 SCH (Browse shelf) | 1 | Available | 3010002020 |
Browsing UAP Central Library Shelves , Shelving location: General Stacks Close shelf browser
658.8 PRI Principles of marketing : | 658.8 PRI Principles of marketing : | 658.8 QUE Marketing management : | 658.8 SCH Marketing : | 658.8 STO Sales, marketing, and continuous improvement : | 658.8 SYE Conceptual understanding of marketing management / | 658.8 SYE Conceptual understanding of marketing management / |
Includes index.
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