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Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.

By: Kinnear, Thomas C.
Contributor(s): Taylor, James R.
Material type: TextTextSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1987Edition: 3rd ed.Description: xviii, 717 pages : illustrations ; 25 cm.ISBN: 0070347484.Subject(s): Marketing research | Marketing -- ManagementDDC classification: 658.83 KIN
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Book Book UAP Central Library
General Stacks
658.83 KIN (Browse shelf) 1 Available 3010001819
Browsing UAP Central Library Shelves , Shelving location: General Stacks Close shelf browser
658.827 KEL Strategic brand management : 658.827 KEL Strategic brand management : 658.83 BOY Marketing research : 658.83 KIN Marketing research : 658.83 LUC Marketing research / 658.83 MAL Marketing research : 658.83 MAL Marketing research :

Includes bibliographical references and indexes.

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