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Essentials of marketing / E. Jerome McCarthy and William D. Perreault.

By: McCarthy, E. Jerome.

Contributor(s): Perreault, William D.

Material type: Text

TextSeries: The Irwin series in marketing.Publisher: Homewood, Ill. : Irwin, c1988Edition: 4th ed.Description: xvi, 512 pages : illuatrations ; 25 cm.ISBN: 0256060096.Subject(s): MarketingDDC classification: 658.8 MCC

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Book	UAP Central Library General Stacks	658.8 MCC (Browse shelf)	1	Available		3010001370

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Includes bibliographical references and index.

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