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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani.
By: Belch, George E.
Contributor(s): Belch, Michael A | Purani, Keyoor.
Material type:
TextPublisher: New Delhi: McGraw-Hill, c2013Edition: 9th ed.Description: xliii, 1016 pages : illustrations ; 28 cm.ISBN: 125902685X; 9781259026850.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 BEL
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 2 | Available | 3010019713 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 3 | Available | 3010020305 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 4 | Available | 3010020304 | |
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DBA Seminar Library General Stacks | 659.1 BEL (Browse shelf) | 05 | Available | 3010019712 | |
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UAP Central Library General Stacks | 659.1 BEL (Browse shelf) | 1 | Available | 3010020306 |
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| 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 CLO Integrated advertising, promotion and marketing communications / | 659.152 EXH Exhibition design. |
Includes bibliographical references and index.
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