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Consumer behavior : building marketing strategy / Del I. Hawkins, David L Mothersbaugh and Amit Mookerjee
By: Hawkins, Del I.
Contributor(s): Mothersbaugh, David L | Mookerjee, Amit.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Education, c2010 [Reprinted 2012]Edition: 11th ed.Description: xxix, 866 pages : illustrations ; 24 cm.ISBN: 9780070682160; 007068216x.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 HAW
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DBA Seminar Library General Stacks | 658.8342 HAW (Browse shelf) | 1 | Available | 3010019731 | |
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DBA Seminar Library General Stacks | 658.8342 HAW (Browse shelf) | 2 | Available | 3010019730 |
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| 658.83 TUL Marketing research : | 658.8342 CON Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HOY Consumer behavior / | 658.8342 HOY Consumer behavior / |
Includes bibliographical references and index.
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