Beyond consumer marketing : sectoral marketing and emerging trends / J. S. Panwar.
By: Panwar, J. S.
Material type: TextPublisher: New Delhi : Response Books, c2004Description: xx, 487 pages ; 22 cm.ISBN: 0761932585.Subject(s): Marketing -- Forecasting -- India | Target marketingDDC classification: 658.800954 PANItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | DBA Seminar Library General Stacks | 658.800954 PAN (Browse shelf) | 1 | Available | 3010009364 |
Browsing DBA Seminar Library Shelves , Shelving location: General Stacks Close shelf browser
658.800722 BAL Case studies in marketing / | 658.800722 KAP Case studies in marketing / | 658.800722 KUL Case studies in management / | 658.800954 PAN Beyond consumer marketing : | 658.802 CRA Strategic marketing management cases / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / |
Includes index.
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