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Services marketing : pepple, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.

By: Lovelock, Christopher.

Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.

Material type: Text

TextPublisher: New Delhi : Pearson, c2011 [Reprinted 2015]Edition: 7th ed.Description: xxi, 683 pages : illustrations ; 24 cm.ISBN: 9788131759394.Subject(s): Service industries -- MarketingDDC classification: 658.8 LOV

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Item type	Current location	Call number	Copy number	Status	Barcode
Book	DBA Seminar Library General Stacks	658.8 LOV (Browse shelf)	1	Available	3010019690
Book	DBA Seminar Library General Stacks	658.8 LOV (Browse shelf)	2	Available	3010019689
Book	DBA Seminar Library General Stacks	658.8 LOV (Browse shelf)	3	Available	3010019534

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Includes bibliographical references and index.

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