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Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash.

By: Malhotra, Naresh K.
Contributor(s): Dash, Satyabhusan.
Material type: TextTextPublisher: New Delhi : Pearson, c2011 [Reprinted 2012]Edition: 6th ed.Description: xxviii, 948 pages : illustrations ; 27 cm.ISBN: 9788131731819.Subject(s): Marketing researchDDC classification: 658.83 MAL
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Book Book DBA Seminar Library
General Stacks
658.83 MAL (Browse shelf) 8 Available 3010018038
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 9 Available 3010018042
Book Book DBA Seminar Library
General Stacks
658.83 MAL (Browse shelf) 1 Available 3010018041
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 2 Available 3010018044
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 3 Available 3010018039
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 4 Available 3010018043
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 5 Available 3010018037
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 6 Available 3010018045
Book Book DBA Seminar Library
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658.83 MAL (Browse shelf) 7 Available 3010018036
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658.83 MAL Marketing research : 658.83 MAL Marketing research : 658.83 MAL Marketing research : 658.83 MAL Marketing research : 658.83 TUL Marketing research : 658.83 TUL Marketing research : 658.8342 CON Consumer behavior :

Includes bibliographical references and index.

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