Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell and Charles Lamb.
By: Kotler, Philip.
Contributor(s): Ferrell, O. C | Lamb, Charles W.
Material type: TextPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1987Edition: 3rd ed.Description: x, 386 pages : illustrations ; 24 cm.ISBN: 0138513120 .Subject(s): Nonprofit organizations -- Marketing | Nonprofit organizations -- Marketing -- Case studies | Marketing -- Case studiesDDC classification: 658.8 KOTItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 KOT (Browse shelf) | 1 | Available | 3010001381 |
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658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Strategic marketing for nonprofit organizations : | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Includes bibliographies.
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