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Marketing : essential principles, new realities / Jon Groucutt, Peter Leadley and Patrick Forsyth.
By: Groucutt, Jon.
Contributor(s): Leadley, Peter | Forsyth, Patrick.
Material type:
TextPublisher: Delhi : Kogan page, c2004Edition: First Indian Edition.Description: xvi, 540 pages : illustrations ; 28 cm.ISBN: 8175542661.Subject(s): Marketing
DDC classification: 658.8 GRO
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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DBA Seminar Library General Stacks | 658.8 GRO (Browse shelf) | 1 | Available | 3010009372 |
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| 658.8 DIC Marketing management / | 658.8 GRE Cases in marketing : | 658.8 GRE Cases in marketing : | 658.8 GRO Marketing : | 658.8 HIL Industrial marketing / | 658.8 HIL Industrial marketing / | 658.8 HIL Industrial marketing / |
Includes bibliographical references and index.
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