Principles of marketing / Philip Kotler and Gary Armstrong ; with Marc Oliver Opresnik.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary | Opresnik, Marc Oliver.
Material type: TextPublisher: Harlow, England : Pearson, c2018Edition: 17th ed.Description: 734 pages : illustrations ; 28 cm.ISBN: 1292220171; 9781292220178.Subject(s): MarketingDDC classification: 658.8 KOTItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | DBA Seminar Library General Stacks | 658.8 KOT (Browse shelf) | 1 | Available | 3010020658 |
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658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Includes bibliographical references and index.
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