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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India, c2004Edition: 8th ed.Description: various pages : illustrations ; 26 cm.ISBN: 8120323505.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 SCH
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DBA Seminar Library General Stacks | 658.8342 SCH (Browse shelf) | 1 | Available | 3010007522 | |
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| 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.84 ARN Mirage of global markets : | 658.84 CAT International marketing / |
Includes bibliographical references and index.
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