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Contemporary marketing research / Carl D. McDaniel and Roger H. Gates.
By: McDaniel, Carl D.
Contributor(s): Gates, Roger H.
Material type:
TextPublisher: Minneapolis/St. Paul : West Pub. Co, ©1996Edition: 3rd ed.Description: xxxii, 783 pages : illustrations ; 22 cm.ISBN: 0314061223.Subject(s): Marketing researchDDC classification: 658.83 MCD
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DBA Seminar Library Reserve Stacks | 658.83 MCD (Browse shelf) | 1 | Available | 3010006195 | |
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DBA Seminar Library Reserve Stacks | 658.83 MCD (Browse shelf) | 2 | Available | 3010006196 |
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| 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.83 MCD Contemporary marketing research / | 658.83 MCD Contemporary marketing research / | 658.8342 LOU Consumer behavior : | 658.85 KIR Effective selling / |
Includes index.
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