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Advertising : principles & practice / William Wells, John Burnett and Sandra E. Moriarty.

By: Wells, William.
Contributor(s): Burnett, John | Moriarty, Sandra E.
Material type: TextTextPublisher: Singapore : Pearson Education, c2003Edition: 6th ed.Description: xxxii, 589 pages : illustrations ; 25 cm.ISBN: 8129700638.Subject(s): AdvertisingDDC classification: 659.1 WEL
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659.1 MOH Advertising management : 659.1 MOH Advertising management : 659.1 MOH Advertising management : 659.1 WEL Advertising : 659.1 WEL Advertising : 659.1 WEL Advertising : 659.1 WEL Advertising :

Includes index.

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