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Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald E.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India, c2004Edition: 2nd ed.Description: xiii, 538 pages : illustrations ; 22 cm.ISBN: 8120324501.Subject(s): Marketing researchDDC classification: 659.1 CLO
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DBA Seminar Library Reserve Stacks | 659.1 CLO (Browse shelf) | 1 | Available | 3010007729 | |
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UAP Central Library Reserve Stacks | 659.1 CLO (Browse shelf) | 6 | Available | 3010007724 |
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Includes index.
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