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Contemporary advertising / William F. Arens and Courtland L. Bovée.

By: Arens, William F.
Contributor(s): Bovée, Courtland L.
Material type: TextTextSeries: Irwin series in marketing.Publisher: Burr Ridge, Ill. : Irwin, ©1994Edition: 5th ed.Description: various pages : illustrations ; 21 cm.ISBN: 025613412x.Subject(s): AdvertisingDDC classification: 659.1 ARE
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Book Book DBA Seminar Library
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659.1 ARE (Browse shelf) 1 Available 3010007513
Book Book DBA Seminar Library
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659.1 ARE (Browse shelf) 2 Available 3010007514
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659.1 ARE (Browse shelf) 3 Available 3010007516
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659.1 ARE (Browse shelf) 4 Available 3010007515
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658.872 STR E-marketing / 658.872 STR E-marketing / 658.872 STR E-marketing / 659.1 ARE Contemporary advertising / 659.1 ARE Contemporary advertising / 659.1 ARE Contemporary advertising / 659.1 ARE Contemporary advertising /

Includes index.

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