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Contemporary advertising / William F. Arens and Courtland L. Bovée.
By: Arens, William F.
Contributor(s): Bovée, Courtland L.
Material type:
TextSeries: Irwin series in marketing.Publisher: Burr Ridge, Ill. : Irwin, ©1994Edition: 5th ed.Description: various pages : illustrations ; 21 cm.ISBN: 025613412x.Subject(s): AdvertisingDDC classification: 659.1 ARE
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DBA Seminar Library Reserve Stacks | 659.1 ARE (Browse shelf) | 1 | Available | 3010007513 | |
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| 658.872 STR E-marketing / | 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1 CLO Integrated advertising, promotion and marketing communications / | 659.1 CLO Integrated advertising, promotion and marketing communications / |
Includes index.
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