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Marketing management / Philip Kotler , Kevin Lane Keller;Alexander Chernev, Jagdish N.Sheth and G.Shainesh.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane | Chernev,Alexander | Sheth,Jagdish N | Shainesh, G.
Material type:
TextPublisher: New Delhi : Pearson, c2022Edition: 16th.Description: xxxii,595 pages : illustrations ; 26 cm.ISBN: 9789356062665.Subject(s): Marketing -- ManagementDDC classification: 658.8 KOT
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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UAP Central Library General Stacks | 658.8 KOT (Browse shelf) | 1 | Available | 3010022436 | |
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UAP Central Library General Stacks | 658.8 KOT (Browse shelf) | 2 | Available | 3010022437 |
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| 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 LAL Marketing management : |
Includes bibliographical references and index.
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