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1.
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Advertising : principles & practice / William Wells, John Burnett and Sandra E. Moriarty.
by Wells, William | Burnett, John | Moriarty, Sandra E. Edition: 6th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Pearson Education, c2003Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 WEL]
(9), UAP Central Library
[Call number: 659.1 WEL]
(6).
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2.
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Advertising / Frank Jefkins ; revised & edited by Daniel Yadin.
by Jefkins, Frank | Yadin, Daniel. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c2000Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 JEF]
(5).
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3.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 BEL]
(5), UAP Central Library
[Call number: 659.1 BEL]
(5).
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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: UAP Central Library
[Call number: 659.1 BEL]
(2).
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5.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani.
by Belch, George E | Belch, Michael A | Purani, Keyoor. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, c2013Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 BEL]
(4), UAP Central Library
[Call number: 659.1 BEL]
(1).
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6.
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Advertising management / Rajeev Batra, John G. Myers and David A. Aaker.
by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Dellhi : PHI Learning, c2001Availability: Items available for loan: UAP Central Library
[Call number: 659.1 BAT]
(13).
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7.
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Advertising management : concepts and cases / Manendra Mohan.
by Mohan, Manendra. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, ©1989 [Reprinted 2000]Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 MOH]
(5).
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8.
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Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra.
by Kazmi, S. H. H | Batra, Satish K. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Excel books, c2004 [Reprinted 2006]Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 KAZ]
(1).
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9.
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Advertising your business made E-Z / Garrett Adams.
by Adams, Garrett. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pentagon Press, ©2005Availability: Items available for loan: UAP Central Library
[Call number: 659.1 ADA]
(1).
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10.
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Contemporary advertising / William F. Arens and Courtland L. Bovée.
by Arens, William F | Bovée, Courtland L. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, Ill. : Irwin, ©1994Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 ARE]
(4).
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11.
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Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.
by Smith, Jeanette. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, ©1996Availability: Items available for loan: UAP Central Library
[Call number: 658.84 SMI]
(1).
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12.
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Entrepreneur magazine : successful advertising for small businesses / Conrad Berke.
by Berke, Conrad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, c1996Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 BER]
(1).
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13.
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The language of advertising : written texts / Angela Goddard.
by Goddard, Angela, 1954-. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1998 (2009 printing)Availability: Items available for loan: UAP Central Library
[Call number: 401.41 GOD]
(1).
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14.
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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.
by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., Irwin, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.82 ENG]
(1).
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