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Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt.

Material type: Text

TextPublisher: Cincinnati, OH : South-Western Pub. Co., c1991Description: x, 499 pages : illustrations ; 24 cm.ISBN: 0538812214.Subject(s): Marketing | Marketing research | Philosophy, Modern | PositivismDDC classification: 658.8 HUN

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 HUN (Browse shelf)	1	Available		3010001383

Includes bibliographical references (p. 449-478) and index.

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