Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt.
By: Hunt, Shelby D.
Material type: TextPublisher: Cincinnati, OH : South-Western Pub. Co., c1991Description: x, 499 pages : illustrations ; 24 cm.ISBN: 0538812214.Subject(s): Marketing | Marketing research | Philosophy, Modern | PositivismDDC classification: 658.8 HUNItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 HUN (Browse shelf) | 1 | Available | 3010001383 |
Includes bibliographical references (p. 449-478) and index.
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