Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.
By: Kinnear, Thomas C.
Contributor(s): Taylor, James R.
Material type: TextSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1987Edition: 3rd ed.Description: xviii, 717 pages : illustrations ; 25 cm.ISBN: 0070347484.Subject(s): Marketing research | Marketing -- ManagementDDC classification: 658.83 KINItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.83 KIN (Browse shelf) | 1 | Available | 3010001819 |
Includes bibliographical references and indexes.
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