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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner.

Material type: Text

TextPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Description: xx, 668 pages : illustrations ; 26 cm.ISBN: 0072471425.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 ZEI

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 ZEI (Browse shelf)	1	Available		3010009769

Includes bibliographical references and index.

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