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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch.

By: Boyd, Harper W.
Contributor(s): Westfall, Ralph | Stasch, Stanley F.
Material type: TextTextPublisher: Delhi : Richard D. Irwin, c1996Edition: 7th ed.Description: xv, 816 pages : illustrations ; 24 cm.ISBN: 8185386161.Subject(s): Marketing researchDDC classification: 658.83 BOY
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Item type Current location Call number Copy number Status Date due Barcode
Book Book UAP Central Library
General Stacks
658.83 BOY (Browse shelf) 1 Available 3010000323
Book Book UAP Central Library
Reserve Stacks
658.83 BOY (Browse shelf) 2 Available 3010000304

Includes index.

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