Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch.
By: Boyd, Harper W.
Contributor(s): Westfall, Ralph | Stasch, Stanley F.
Material type: TextPublisher: Delhi : Richard D. Irwin, c1996Edition: 7th ed.Description: xv, 816 pages : illustrations ; 24 cm.ISBN: 8185386161.Subject(s): Marketing researchDDC classification: 658.83 BOYItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | UAP Central Library General Stacks | 658.83 BOY (Browse shelf) | 1 | Available | 3010000323 | |
Book | UAP Central Library Reserve Stacks | 658.83 BOY (Browse shelf) | 2 | Available | 3010000304 |
Includes index.
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