Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type: TextPublisher: Boston : Allyn and Bacon, c1987Edition: 4th ed.Description: xv, 735 pages : illustrations ; 24 cm.ISBN: 0205103332.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 KERItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | UAP Central Library General Stacks | 658.802 KER (Browse shelf) | 1 | Available | 3010001378 |
Includes bibliographical references and index.
There are no comments for this item.