Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins.
By: Mothersbaugh,David.
Contributor(s): Kleiser, Susan Bardi | Hawkins, Del I.
Material type: TextPublisher: New York : McGraw-Hill Irwin, c2024Edition: 15th.Description: xxiii, 824 pages : illustrations ; 24 cm.ISBN: 9781266114762.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 MOTItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8342 MOT (Browse shelf) | 1 | Available | 3010022435 |
Includes bibliographical references and index.
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