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Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt and Kathleen A. Krentler.

By: Kinnear, Thomas C.
Contributor(s): Bernhardt, Kenneth L | Krentler, Kathleen A.
Material type: TextTextPublisher: New York : Harper Collins, ©1995Edition: 4th ed.Description: xlvii, 808 pages : illustrations ; 29 cm.ISBN: 0673465551.Subject(s): MarketingDDC classification: 658.8 KIN
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Item type Current location Call number Copy number Status Date due Barcode
Book Book UAP Central Library
General Stacks 		658.8 KIN (Browse shelf) 1 Available 3010001932

Includes bibliographical references and index.

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