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Marketing management : text and cases / Rajiv Lal, John A. Quelch and V. Kasturi Rangan.
By: Lal, Rajiv.
Contributor(s): Quelch, John A | Rangan, V. Kasturi.
Material type:
TextSeries: Irwin series in marketing.Publisher: New Delhi : Tata McGraw-Hill, c2005 [Reprinted 2012]Edition: Special Indian edition.Description: xiii, 812 pages : illustrations ; 26 cm.ISBN: 9780070603950; 0070603952.Subject(s): Marketing -- ManagementDDC classification: 658.8 LAL
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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DBA Seminar Library General Stacks | 658.8 LAL (Browse shelf) | 1 | Available | 3010019681 |
Includes bibliographical references and index.
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