Cases in strategic marketing / Linda E. Swayne and Peter M. Ginter.
By: Swayne, Linda E.
Contributor(s): Ginter, Peter M.
Material type: TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Description: xxi, 728 pages : illustrations ; 24 cm.ISBN: 013119108X.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802 SWAItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | UAP Central Library General Stacks | 658.802 SWA (Browse shelf) | 1 | Available | 3010001351 |
Includes bibliographical references.
There are no comments for this item.