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International marketing / Ven Terpstra and Ravi Sarathy.

By: Terpstra, Ven.
Contributor(s): Sarathy, Ravi.
Material type: TextTextPublisher: Chicago : Dryden Press, c1991Edition: 5th ed.Description: xxii, 714 pages : illuatrations ; 24 cm.ISBN: 0030327679.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 TER
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Book Book UAP Central Library
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658.84 TER (Browse shelf) 1 Available 3010001817

Includes bibliographical references and indexes.

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