Global marketing management : a strategic perspective / Brian Toyne and Peter George Pakenham Walters.
By: Toyne, Brian.
Contributor(s): Walters, Peter George Pakenham.
Material type: TextPublisher: Boston : Allyn and Bacon, ©1989Description: xx,747 pages : illustrations ; 24 cm.ISBN: 0205118291.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 TOYItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.848 TOY (Browse shelf) | 1 | Available | 3010001783 |
Includes bibliographical references and index.
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