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Internal marketing : tools and concepts for costumer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.

By: Ahmed, Pervaiz K.
Contributor(s): Rafiq, Mohammed.
Material type: TextTextSeries: Books in the series.Publisher: Oxford : Butterworth-Heinemann, c2003Edition: First South Asian edition.Description: x, 299 pages : illustrations ; 24 cm.ISBN: 0750648384.Subject(s): Marketing -- Management | Organizational effectivenessDDC classification: 658.802 AHM
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Item type Current location Call number Copy number Status Date due Barcode
Book Book DBA Seminar Library
General Stacks
658.802 AHM (Browse shelf) 1 Available 3010009386
Book Book DBA Seminar Library
General Stacks
658.802 AHM (Browse shelf) 2 Available 3010009368

Includes bibliographical references and index.

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