Cateora, Philip R.
International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]. - xxxiii, 697 pages : illustrations ; 28 cm. - McGraw-hill/Irwin series in marketing. .
Includes bibliographical references and index.
0070598797 0072833718
Export marketing.
International business enterprises.
658.84 CAT
International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]. - xxxiii, 697 pages : illustrations ; 28 cm. - McGraw-hill/Irwin series in marketing. .
Includes bibliographical references and index.
0070598797 0072833718
Export marketing.
International business enterprises.
658.84 CAT