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International marketing / Philip R. Cateora and John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: TextTextSeries: McGraw-hill/Irwin series in marketing.Publisher: New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]Edition: 12th ed.Description: xxxiii, 697 pages : illustrations ; 28 cm.ISBN: 0070598797; 0072833718.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 CAT
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Book Book UAP Central Library
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658.84 CAT (Browse shelf) 1 Available 3010009779

Includes bibliographical references and index.

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