Bengali Keyboard
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.]. - 6th ed. - New Delhi : McGraw-Hill Education, c2015. - xxxiii, 711 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9781259026812 1259026817
Service industries--Marketing.
Customer services.
658.8 ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.]. - 6th ed. - New Delhi : McGraw-Hill Education, c2015. - xxxiii, 711 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
9781259026812 1259026817
Service industries--Marketing.
Customer services.
658.8 ZEI