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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].

Material type: Text

TextPublisher: New Delhi : McGraw-Hill Education, c2015Edition: 6th ed.Description: xxxiii, 711 pages : illustrations ; 25 cm.ISBN: 9781259026812; 1259026817.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 ZEI

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	DBA Seminar Library General Stacks	658.8 ZEI (Browse shelf)	2	Available		3010019691
Book	UAP Central Library General Stacks	658.8 ZEI (Browse shelf)	1	Available		3010019677

Includes bibliographical references and index.

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