Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri . - 19th - India Education Services, Pearson, c2023 - xxiv, 736 pages : illustrations ; 28 cm
Includes bibliographical references and index.
9789357055215
Marketing.
Business & finance .
658.8 KOT
Principles of marketing / Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri . - 19th - India Education Services, Pearson, c2023 - xxiv, 736 pages : illustrations ; 28 cm
Includes bibliographical references and index.
9789357055215
Marketing.
Business & finance .
658.8 KOT