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Principles of marketing / Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri .
By: Kotler, Philip.
Contributor(s): Armstrong, Gary | Balasubramanian,Sridhar | Agnihotri ,Prafulla Y.
Material type:
TextPublisher: India Education Services, Pearson, c2023Edition: 19th.Description: xxiv, 736 pages : illustrations ; 28 cm.ISBN: 9789357055215.Subject(s): Marketing | Business & financeDDC classification: 658.8 KOT
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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UAP Central Library General Stacks | 658.8 KOT (Browse shelf) | 1 | Available | 3010022438 | |
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Book
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UAP Central Library General Stacks | 658.8 KOT (Browse shelf) | 2 | Available | 3010022439 |
Includes bibliographical references and index.
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