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Principles of marketing / (Record no. 8531)

000 -LEADER
fixed length control field	00847nam a2200265 4500
001 - CONTROL NUMBER
control field	22438
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240829121210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240829b2023 ii a\|\|\|\| \|\|\|\| 001 0aeng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789357055215
040 ## - CATALOGING SOURCE
Original cataloging agency	BD-DhUAP
Language of cataloging	Eng
Transcribing agency	BD-DhUAP
Modifying agency	BD-DhUAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
Classification number	658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc.	Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri .
250 ## - EDITION STATEMENT
Edition statement	19th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	India Education Services,
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2023
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 736 pages :
Other physical details	illustrations ;
Dimensions	28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business & finance .
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Balasubramanian,Sridhar .
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Agnihotri ,Prafulla Y.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
					UAP Central Library	UAP Central Library	General Stacks	2024-08-29	658.8 KOT	3010022438	2024-08-29	1	1705.00	2024-08-29	Book
					UAP Central Library	UAP Central Library	General Stacks	2024-08-29	658.8 KOT	3010022439	2024-08-29	2	1705.00	2024-08-29	Book

UAP Central Library

Principles of marketing / (Record no. 8531)