Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type: TextPublisher: New York : Macmillan Pub. Co. ; c1987Edition: 4th ed.Description: xvi, 845 pages : illustrations ; 24 cm.ISBN: 002421910X; 0029468108 (international ed.).Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 TULItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.83 TUL (Browse shelf) | 1 | Available | 3010001820 |
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658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 TUL Marketing research : | 658.83 TUL Marketing research : | 658.8342 CON Consumer behavior : | 658.8342 HAW Consumer behavior : |
Includes bibliographical references and indexes.
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